Choosing a partner for your presentations or eLearning can be a minefield, and knowing where to start looking for objective advice can be really tricky. BrightCarbon has pulled together some industry insights for some honest, straight-forward thinking to help you when you’re looking for that partner who will be the best fit for your business.
Find out how to choose a presentation agency that’s right for your business needs. Discover the difference between getting a specialist presentation agency or a marketing agency to help you with your slides. And read up on what’s currently happening in the industry and how it affects you.
Searching online, I find four companies describing themselves as the UK’s leading presentation design agency. Not ‘one of the leading’, but the leading. Four. Which is of course a nonsense. So, who’s lying?
Choosing a presentation design agency is a lot harder than buying a product. With presentation design services, you don’t know what you’re going to get until the project is nearly finished. What you get from the studio isn’t the exact same thing as what any other company ends up with. So how do you choose the right business presentation design firm for your presentation work?
In the agency world, it’s fair to say that PowerPoint design sits somewhere at the bottom of the pile. Working with a specialist presentation design company will generally deliver better results, with less effort, and typically at lower cost. So why do some companies just go with their marketing agency for presentations?
Searching online, I find four companies describing themselves as the UK’s leading presentation design agency. Not ‘one of the leading’, but the leading. Four. Which is of course a nonsense. So, who’s lying?
Presentation Zen was published ten years ago. Al Gore won his Oscar for a film based on a presentation in 2006. Amazon sell more than 38,000 books with ‘presentation’ in the title, and more than 7,500 with ‘PowerPoint’. Which all sort or raises the question Why are so many presentations still crap? All those books, decks, all that advice – Is it even making a difference?
It's easy when you are immersed in something to forget how small a part of your customers’ lives that thing is. At a recent Better Presentations event in London I asked 60-odd people if they had read Presentation Zen.
A little while ago, I attended a conference called LinkLove in London, organised by Distilled. The conference was primarily aimed at 'SEOs', but also suggested that it might be suitable for (small) business owners. So I went along. Was it worthwhile, did our business benefit, and what would I suggest to other small business owners considering attending an SEO conference?
What's the difference between a presentation and a speech? Many people use the words interchangeably, but there are two main areas of difference. Speeches shouldn't be held up as examples of what those giving presentations should emulate.
Too many self-styled experts don't clearly recognise that there are many different types of presentations. What works in the ballroom may not work in the meeting room.
Sales people fail at new business sales, Weinberg contends, because they are too passive, lacking in focus, unwilling to call prospects, focus on existing accounts too much, and because they lack the core sales skills. With the right approach, right support, and right targets, many (but not all) sales people could generate new business.
We decided to publish our pricing on our website. For a B2B company, selling to other B2B companies, that's a fairly controversial thing to do. But we're giving it a try, and if it doesn't work out, we'll try to stuff the genie back in the bottle. None of our competitors in the presentation market seem to publish their pricing publically. So, are we stupid?
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