Choosing a partner for your presentations or eLearning can be a minefield, and knowing where to start looking for objective advice can be really tricky. BrightCarbon has pulled together some industry insights for some honest, straight-forward thinking to help you when you’re looking for that partner who will be the best fit for your business.
Find out how to choose a presentation agency that’s right for your business needs. Discover the difference between getting a specialist presentation agency or a marketing agency to help you with your slides. And read up on what’s currently happening in the industry and how it affects you.
Searching online, I find four companies describing themselves as the UK’s leading presentation design agency. Not ‘one of the leading’, but the leading. Four. Which is of course a nonsense. So, who’s lying?
Not all companies have an in-house presentation expert, but they should! Sherri Hodge is an in-house presentation expert at Weinberg, Wheeler, Hudgins, Gunn & Dial, LLC, a law firm in the US. This interview explores how she developed PowerPoint expertise over the course of an interesting career, and how she navigates the varied responsibilities of developing presentations for a law firm.
Presentation slides give you a virtual stage on which graphics and text can mingle to bring data to life and make complicated information digestible. The Presentation Center at National Journal capitalizes on presentations as a medium to deliver information about Washington DC’s most topical issues. As a Washingtonian myself, I had the opportunity to meet with Alistair Taylor, Director of Strategic Content & Presentations, to learn more about this unique organization.
More and more companies are outsourcing tasks they don’t have internal expertise for, but should presentations be on that list? We look at the pros and cons of outsourcing to PowerPoint experts versus using your in-house design agency to create presentations.
As a founding member of the Presentation Guild, Sandra Johnson has trailblazed her way through the presentation industry. I recently had the opportunity to chat with her all about how she’s built a career from being a PowerPoint MVP, how she co-founded the Guild, and what she would like to see in the world of presentations.
In the agency world, it’s fair to say that PowerPoint design sits somewhere at the bottom of the pile. Working with a specialist presentation design company will generally deliver better results, with less effort, and typically at lower cost. So why do some companies just go with their marketing agency for presentations?
Searching online, I find four companies describing themselves as the UK’s leading presentation design agency. Not ‘one of the leading’, but the leading. Four. Which is of course a nonsense. So, who’s lying?
Presentation Zen was published ten years ago. Al Gore won his Oscar for a film based on a presentation in 2006. Amazon sell more than 38,000 books with ‘presentation’ in the title, and more than 7,500 with ‘PowerPoint’. Which all sort or raises the question Why are so many presentations still crap? All those books, decks, all that advice – Is it even making a difference?
It's easy when you are immersed in something to forget how small a part of your customers’ lives that thing is. At a recent Better Presentations event in London I asked 60-odd people if they had read Presentation Zen.
A little while ago, I attended a conference called LinkLove in London, organised by Distilled. The conference was primarily aimed at 'SEOs', but also suggested that it might be suitable for (small) business owners. So I went along. Was it worthwhile, did our business benefit, and what would I suggest to other small business owners considering attending an SEO conference?
What's the difference between a presentation and a speech? Many people use the words interchangeably, but there are two main areas of difference. Speeches shouldn't be held up as examples of what those giving presentations should emulate.
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