Aug 2017

Choosing a presentation design agency is a lot harder than buying a product. With a product, unless there’s some defect, you get the same thing as 1000s of others. So you can read reviews, examine specs, and make an informed decision. With presentation design services, you don’t know what you’re going to get until the project is nearly finished. What you get isn’t the exact same thing as what any other company ends up with. So how do you choose the right agency for your presentation design work?

Aug 2017

Searching online, I find four companies describing themselves as the UK’s leading presentation design agency. Not ‘one of the leading’, but the leading. Four. Which is of course a nonsense. So, who’s lying?

Aug 2017

In the agency world, it’s fair to say that PowerPoint design sits somewhere at the bottom of the pile. So, if you are going to work with a marketing agency for presentation design, make sure they have people who love creating presentations. Working with a specialist presentation company will generally deliver better results, with less effort, and typically at lower cost. Given these reasons to go with a specialist presentation design company, why do so many companies just go with their 'regular' agency for presentations?

Aug 2017
  • Comments: 2

It's easy when you are immersed in something to forget how small a part of your customers’ lives that thing is. At a recent Better Presentations event in London I asked 60-odd people if they had read Presentation Zen.

Aug 2017
26th Jun 2014

Lessons from CampCarbon

Gathering the whole company together can be really useful. When we do it, it's called CampCarbon and we share ideas. Here are some of the things we discussed and share at our recent event.

Aug 2017
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A little while ago, I attended a conference called LinkLove in London, organised by Distilled. The conference was primarily aimed at 'SEOs', but also suggested that it might be suitable for (small) business owners. So I went along. Was it worthwhile, did our business benefit, and what would I suggest to other small business owners considering attending an SEO conference?

Aug 2017

PowerPoint gets a bad press. People use it awfully, never take the time to learn it well, refuse to bring in professionals to help, and then get disappointed with the results. So-called experts pass judgement on these pathetic uses of PowerPoint, failing to recognise that when used well, it's stunningly effective.

Aug 2017
  • Comments: 5

What's the difference between a presentation and a speech? Many people use the words interchangeably, but there are two main areas of difference. Speeches shouldn't be held up as examples of what those giving presentations should emulate.

Aug 2017

Too many self-styled experts don't clearly recognise that there are many different types of presentations. What works in the ballroom may not work in the meeting room.

Aug 2017

Sales people fail at new business sales, Weinberg contends, because they are too passive, lacking in focus, unwilling to call prospects, focus on existing accounts too much, and because they lack the core sales skills. With the right approach, right support, and right targets, many (but not all) sales people could generate new business.