Any one of these 13 sales messaging mistakes could be costing you money. From failing to find persuasive messaging, to telling your story in a boring way that makes prospects switch off, to arming sales people with the wrong sales tools - if you make these mistakes, your sales will suffer.
What does it take to become a sales messaging guru and master the art of persuasion? We know that a great sales presentation starts with the right message, but where do you start? How do you create something that is really persuasive and compels people to act, instead of something your audience will immediately forget?
Our consultants share their expertise: from run-ins with overly influential tuk-tuk drivers, to great ideas to breathe life into your tired sales presentations. Browse our articles and find out how to write messaging, what your sales messaging needs to include, and what the right medium is to turn your messaging into results.