Sales presentations are the cornerstone of many companies’ sales efforts, yet so often they aren’t given the time and attention they deserve. Thrown together at the last-minute, often your sales reps stand up in front of a sales presentation that's nothing more than a glorified page of notes. Read this article for everything you need to make the ultimate sales presentation.

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I spend a lot of my time with clients helping them to craft persuasive sales presentations. When I ask the right questions - and clients really think about the right answers - the process runs like a dream. Here are the top 10 questions to ask when you want to write a winning sales presentation.

Apr 2018

Sales presentations are the cornerstone of many companies’ sales efforts, yet so often they aren’t given the time and attention they deserve. Thrown together at the last-minute, often your sales reps stand up in front of a sales presentation that's nothing more than a glorified page of notes. Read this article for everything you need to make the ultimate sales presentation.

Apr 2018
  • Comments: 4

Sales presentations are important, but 1000s of people each day ignore the principles of sales presentation design and sales messaging and deliver material that is tired, ugly, and ineffective. These sales presentation ideas will help you to easily improve your sales presentation; stand out, engage your audience, and sell more.

Apr 2018

Many of us want to be up to date on what’s going on in the world, or at least appear to be up to date in what’s going on in the world when we go into work every morning. Every year one of my resolutions is “stay up to date on current events” or “read the newspaper more”. But much like a soap opera or a novel, if you don’t pick up from the beginning there are a lot of things that just don’t seem to make sense to you. Of course, these articles aren’t catered for the new comers...

Apr 2018

We exhibited at a large trade exhibition a couple of weeks ago, and I went along to see what other vendors are up to. A lot of exhibitions are a desolate wasteland for exhibitors with nothing but tumbleweed and other vendors to stop the boredom. This show was actually pretty busy though, and by walking around l think I managed to notice things companies were doing (right and wrong). Some of these observations are surprisingly apt for sales presentations too...

Apr 2018
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It's easy when you are immersed in something to forget how small a part of your customers’ lives that thing is. At a recent Better Presentations event in London I asked 60-odd people if they had read Presentation Zen.

Apr 2018
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For consultants, the client presentation is part of the value delivered – and so it makes sense to get it right. It’s pretty silly to spend weeks researching, thinking, testing, and prototyping – only to make your work look bad with terrible slides and a confusing talk. We share 9 presentation tips for consultants.

Apr 2018

Japanese anime and PowerPoint slides have more in common than you might think. There is a huge army of people who take Cosplay very seriously, and that’s exactly how you should treat your next presentation. Here's how...

Apr 2018
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A presentation is a talk in which a ‘product, idea, or piece of work is shown and explained to the audience’ (Oxford English Dictionary), often including a ‘verbal report presented with illustrative material such as slides, graphs, etc.’ (Collins Dictionary). So, how can we define the related term ‘sales presentation’?

Apr 2018
  • Comments: 3

Considering how important corporate presentations can be it's amazing how badly some companies do them. The wrong messages, presented in the wrong way, at the wrong time, and for the wrong reasons. If you are making any of the 13 mistakes below, your corporate presentation needs help.

Apr 2018

Despite her woeful inability to prepare an appropriate inventory for each expedition, a shocking lack of familiarity with the local geography, and the fact that her simian companion speaks better Spanish than she does, we can all learn a lot from Dora. Indeed, given her mastery of mnemonics and storytelling technique, it seems we have no choice.

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