Many of us want to be up to date on what’s going on in the world, or at least appear to be up to date in what’s going on in the world when we go into work every morning. Every year one of my resolutions is “stay up to date on current events” or “read the newspaper more”. But much like a soap opera or a novel, if you don’t pick up from the beginning there are a lot of things that just don’t seem to make sense to you. Of course, these articles aren’t catered for the new comers…
We take a look at the key areas you need to focus on when outsourcing presentation development.
So here is the problem. You know that you have a good product or service. And you know that people, companies or organisations that use your product or service get great benefit out of doing so. These things you know. The problem is how do you first get people’s attention and then, once you have it, how do you retain it for long enough to get your message across?
We’ve been reading the eConsultancy blog for a while now and we find the content really interesting and useful. Then we got to thinking, could we make the content more engaging? Could we make the excellent content jump off the page? Let the upcycling begin!
Webinars are a significant part of the modern B2B marketing mix. Yet a lot of companies fail to give webinar presentations the attention they deserve. If you are going to do it, do it right – with these handy webinar presentation tips.
A little while ago, I attended a conference called LinkLove in London, organised by Distilled. The conference was primarily aimed at ‘SEOs’, but also suggested that it might be suitable for (small) business owners. So I went along. Was it worthwhile, did our business benefit, and what would I suggest to other small business owners considering attending an SEO conference?
Do you know how to properly use a story to communicate your ideas or are you an Underwear Gnome of storytelling?
There’s a place for tools that sales people use to duplicate (replace? enhance? remedy?) the work of the marketing department. But aren’t the most essential sales tools those that actually help sales people to close deals? Do you already have great sales presentations?
BrightTALK has built up a fantastic community that puts on some great webinars, and the platform is a joy to use. The only issue for us was the way it converts PowerPoint slides – by snapshotting each one and displaying it as a static image. Effective static slides, or bust.
What’s your cost per opportunity? How many opportunities do you create each month? And then how much did you spend on your sales presentation – the sales tool that actually helps tell your sales story and communicate value to prospects? Nothing?