• Comments: 8

Sales presentations are the cornerstone of many companies’ sales efforts, yet so often they aren’t given the time and attention they deserve. Thrown together at the last-minute, often your sales reps stand up in front of a sales presentation that's nothing more than a glorified page of notes. Read this article for everything you need to make the ultimate sales presentation.

  • Comments: 4

Sales presentations are important, but 1000s of people each day ignore the principles of sales presentation design and sales messaging and deliver material that is tired, ugly, and ineffective. These sales presentation ideas will help you to easily improve your sales presentation; stand out, engage your audience, and sell more.

Mar 2024

    Bidding and presenting as the incumbent is different from capturing new business. You have a track record, they know you, it's harder to offer excitement. It's a bit like trying to impress a stranger versus trying to impress your own spouse...

    Mar 2024
    • Comments: 8

    The typical sales presentation is too long, too hard to follow, and all about "me". The introduction is all about "me" not "you". The audience don't know how to fit the information they are given to the wider structure. Benefits come right at the end, when everyone stopped listening already. Let’s turn this approach on its head with a more effective sales presentation outline.

    Mar 2024
    • Comments: 7

    Pitch Anything is a fascinating book. It’s about how to pitch, but much of it is about everything around the pitch – prospects who keep you waiting, decision makers who leave early, or even executives who sit drawing pictures while you are talking to them.

    Mar 2024

      Any one of these 13 sales messaging mistakes could be costing you money. From failing to find persuasive messaging, to telling your story in a boring way that makes prospects switch off, to arming sales people with the wrong sales tools - if you make these mistakes, your sales will suffer.

      Mar 2024

        Before sitting down to write a sales presentation, it’s first necessary to understand what kind of a change you want your prospects to make. To do this, you need to understand what they are doing now, and what you are asking them to do instead. With this understanding, you can set clear (and SMART) sales presentation objectives.

        Mar 2024

          Most of the time, an introduction doesn’t need a slide explaining who your company is, or who you are. The best way to build credibility isn't to talk about yourself for five minutes, but to talk about your prospect's challenges and concerns in an intelligent and insightful way. There are plenty of clueless salespeople from large companies, so being big isn't enough.

          Mar 2024
          • Comments: 2

          The opening is a great place to try to teach prospects how to see the world with your sales presentation. This article provides a template for your sales presentation opening, to help you display understanding and influence your prospect.

          Mar 2024

            For a sales tool to be effective, it needs to work for those expected to use it. This means that sales tools designed for a new sales team need to capture the sales pitch that the charismatic leader gives – but not to reply upon being a charismatic leader to work.

            Mar 2024
            • Comments: 3

            I spend a lot of my time with clients helping them to craft persuasive sales presentations. When I ask the right questions - and clients really think about the right answers - the process runs like a dream. Here are the top 10 questions to ask when you want to write a winning sales presentation.

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