We’ve all seen presentations that make War and Peace look concise. We know text-heavy slides look bad, and deep down we probably all know that presentations like that are doing more harm than good to our sales prospects. But it’s difficult to put your finger on what is bad about the design, or to know how to make the design more effective. So let’s have a look at the theory behind minimalist design, and then some tips about making it work for you in your presentations.
“Good design is as little design as possible.
Less but better, because it concentrates on the essential aspects and the products are not burdened with non-essentials. Back to purity. Back to simplicity.”
– Dieter Rams
When creating presentations it can be easy to go a little overboard. We feel like we need to cram in as much information as possible. Creating slides with barely any blank space left bombarded with text, images and icons. While all three of these visual tools are important it is crucial we use them sparingly and in the right manner.
Here are five tips helping you keep your presentations simple and clean meaning your presentations don’t distract but tell a powerful and effective message.
Avoid too much colour, this can be confusing for the audience. Using just two tones can create hierarchy and order to your slides. If you want to create a contrasting pop of colour make sure to use it sparingly – it will draw the audience’s eyes in instantly so ensure that it is your most important message within the slide content.
Don’t go picture crazy
Using pictures can be a great visual tool within your power point. However don’t feel like you need a picture for everything point you are making. Picking just one strong and relating image to have in your background of the slide can be much more effective than having a collection of different images.
Let icons do the talking
Text heavy slides are the biggest culprits when it comes to a bad presentation and I am sure we all at some point have been the victim to a PowerPoint like it! Make sure to ask yourself as you’re typing away – ‘Do I really need this’? most of the time the answer is NO! Instead of relying solely on text use iconography to make your point your audience came to listen to your presentation, not to read it!
“Slides should reinforce your words, not repeat them.”
– Seth Godin
Pick your fonts wisely
The temptation when trying to jazz up your slides is to add a load of fun and different fonts. I would advise, if you aren’t a typography guru and know all the tricks in the book, just stick with the two. This ensures your slides are clear and concise. If you need to create further contrast between titles and text then play around with the thickness i.e. bold, semi bold, italic…etc.
For more typography tips, have a read of this article.
Don’t be afraid of empty space
Give elements on your slide room to breathe! White space is not something to be feared it helps define specific areas within your slides, allowing your audience to digest information.
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