Marketing Automation

Sales and marketing alignment

Sales and Marketing Alignment: It’s the Sales Tools, Stupid

Who provides the ‘official’ sales presentations in your company? Is it sales, marketing, or someone else?

In my experience of working with 1000s of B2B companies, the sales presentations are typically provided by marketing – along with most of the other tools that sales use (or ignore). So, if providing effective sales tools is typically a part of what B2B marketing teams do, why doesn’t it get more attention?