Sales Presentations

Sales Tools for Partners

Sales Tool Adoption

Creating powerful sales tools is so hard that marketing teams – and agencies – often don’t give enough thought to adoption. People fall into the trap of thinking that their goal is to create a sales tool – when really, it’s to help people sell more. It doesn’t make sense to create a sales tool and then to throw it over the fence at sales.

Sales and marketing alignment

Sales and Marketing Alignment: It’s the Sales Tools, Stupid

Who provides the ‘official’ sales presentations in your company? Is it sales, marketing, or someone else?

In my experience of working with 1000s of B2B companies, the sales presentations are typically provided by marketing – along with most of the other tools that sales use (or ignore). So, if providing effective sales tools is typically a part of what B2B marketing teams do, why doesn’t it get more attention?