What can being scammed by a Tuk-Tuk driver teach us about persuasion for your next sales presentation? How the loss of 45p led to five important lessons around creating a persuasive presentation.
I know it seems like summer is just over but it’s now the time of year when many of you will be starting to plan your company’s sales kick-off event. Now I’ve been exposed to a number of these over the years and, to be kind, let’s just say that they haven’t always been the inspirational and motivational events they could have and should have been! So, what’s the solution?
Glisser is an online platform that allows you to create interactive presentations that can be used for marketing, training or any other type of events. The site has different functions available for presenters, attendees at events and event planners which all focus on allowing for increased presenter-audience interaction. Since creating engaging visual presentations is what we do, I decided to take a closer look at Glisser and see what it’s all about and how the various functionalities work.
As with many things in life, when you’re presenting, getting started is often the most challenging part. Often, once people get into the flow on a particular slide, they are fine. But starting off strongly, pulling together the first few words or phrases once you’ve clicked on to a blank new slide is typically something that people struggle with. Here are a few handy tips to keep up your sleeve for those mind-blank moments.
We live in a noisy world. Advertisers constantly clamour for our attention and we’re much less likely to engage with something if we have to actively seek it out. The trend is that content – in whatever form, whether it be articles, videos, university lectures, or even text messages – is becoming bitesize. So how can we create content that will keep audiences engaged? Here are ten tips that apply to everything from sales presentations given face-to-face to online learning modules where your audience is sat at home with a cup of tea.
We exhibited at a large trade exhibition a couple of weeks ago, and I went along to see what other vendors are up to. A lot of exhibitions are a desolate wasteland for exhibitors with nothing but tumbleweed and other vendors to stop the boredom. This show was actually pretty busy though, and by walking around l think I managed to notice things companies were doing (right and wrong). Some of these observations are surprisingly apt for sales presentations too…
So here is the problem. You know that you have a good product or service. And you know that people, companies or organisations that use your product or service get great benefit out of doing so. These things you know. The problem is how do you first get people’s attention and then, once you have it, how do you retain it for long enough to get your message across?
What we will try in this little post, is to show some ways that you’ll get the most, out of your next new presentation, that will really help to bring home the bacon.
A presentation is a talk in which a ‘product, idea, or piece of work is shown and explained to the audience’ (Oxford English Dictionary), often including a ‘verbal report presented with illustrative material such as slides, graphs, etc.’ (Collins Dictionary). So, how can we define the related term ‘sales presentation’?
Considering how important corporate presentations can be it’s amazing how badly some companies do them. The wrong messages, presented in the wrong way, at the wrong time, and for the wrong reasons. If you are making any of the 13 mistakes below, your corporate presentation needs help.