Sales Presentations

tongue-tied

Tips for Tongue-tied Presenters

As with many things in life, when you’re presenting, getting started is often the most challenging part. Often, once people get into the flow on a particular slide, they are fine. But starting off strongly, pulling together the first few words or phrases once you’ve clicked on to a blank new slide is typically something that people struggle with. Here are a few handy tips to keep up your sleeve for those mind-blank moments. 

10 Tips

10 Ways to Keep Your Audience’s Attention

We live in a noisy world. Advertisers constantly clamour for our attention and we’re much less likely to engage with something if we have to actively seek it out. The trend is that content – in whatever form, whether it be articles, videos, university lectures, or even text messages – is becoming bitesize. So how can we create content that will keep audiences engaged? Here are ten tips that apply to everything from sales presentations given face-to-face to online learning modules where your audience is sat at home with a cup of tea.

Trade Show

Sales Presentation Lessons from Exhibitions and Tradeshows

We exhibited at a large trade exhibition a couple of weeks ago, and I went along to see what other vendors are up to. A lot of exhibitions are a desolate wasteland for exhibitors with nothing but tumbleweed and other vendors to stop the boredom. This show was actually pretty busy though, and by walking around l think I managed to notice things companies were doing (right and wrong). Some of these observations are surprisingly apt for sales presentations too…

short attention

Marketing & Sales: Getting and Retaining People’s Attention

So here is the problem. You know that you have a good product or service. And you know that people, companies or organisations that use your product or service get great benefit out of doing so. These things you know. The problem is how do you first get people’s attention and then, once you have it, how do you retain it for long enough to get your message across?

sales-presentation-definition

Sales Presentation Definition

A presentation is a talk in which a ‘product, idea, or piece of work is shown and explained to the audience’ (Oxford English Dictionary), often including a ‘verbal report presented with illustrative material such as slides, graphs, etc.’ (Collins Dictionary). So, how can we define the related term ‘sales presentation’?