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Sales presentations are the cornerstone of many companies’ sales efforts, yet so often they aren’t given the time and attention they deserve. Thrown together at the last-minute, often your sales reps stand up in front of a sales presentation that's nothing more than a glorified page of notes. Read this article for everything you need to make the ultimate sales presentation.

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I spend a lot of my time with clients helping them to craft persuasive sales presentations. When I ask the right questions - and clients really think about the right answers - the process runs like a dream. Here are the top 10 questions to ask when you want to write a winning sales presentation.

Sep 2019

How do you identify, and then use, the key messages for your sales presentation? How do you get the right sales presentation messages? This post looks at how to make sure your sales messages are relevant, and differentiated.

Sep 2019

There are essentially two ways to write a value proposition for a sales presentation. The first is the top-down value proposition process, and the second is the bottom-up value proposition process. Either way, sales presentations ought to be structured around a clear value proposition statement so that they state how prospects benefit by choosing your solution.

Sep 2019

Most webinars are too long, and start to get boring in the middle. Don't just schedule an hour because everyone else does. Ask how long you actually need to get your point across. If it's any more than 30 minutes, think about how to raise attention levels during the event.

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