What does it take to become a sales messaging guru and master the art of persuasion? We know that a great sales presentation starts with the right message, but where do you start? How do you create something that is really persuasive and compels people to act, instead of something your audience will immediately forget?
Our consultants share their expertise: from run-ins with overly influential tuk-tuk drivers, to great ideas to breathe life into your tired sales presentations. Browse our articles and find out how to write messaging, what your sales messaging needs to include, and what the right medium is to turn your messaging into results.
Sales presentations are the cornerstone of many companies’ sales efforts, yet so often they aren’t given the time and attention they deserve. Thrown together at the last-minute, often your sales reps stand up in front of a sales presentation that's nothing more than a glorified page of notes. Read this article for everything you need to make the ultimate sales presentation.
I spend a lot of my time with clients helping them to craft persuasive sales presentations. When I ask the right questions - and clients really think about the right answers - the process runs like a dream. Here are the top 10 questions to ask when you want to write a winning sales presentation.
How do you identify, and then use, the key messages for your sales presentation? How do you get the right sales presentation messages? This post looks at how to make sure your sales messages are relevant, and differentiated.
There are essentially two ways to write a value proposition for a sales presentation. The first is the top-down value proposition process, and the second is the bottom-up value proposition process. Either way, sales presentations ought to be structured around a clear value proposition statement so that they state how prospects benefit by choosing your solution.
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