I spend a lot of my time with clients helping them to craft persuasive sales presentations. When I ask the right questions - and clients really think about the right answers - the process runs like a dream. Here are the top 10 questions to ask when you want to write a winning sales presentation.
Can a PowerPoint user be converted to Keynote? Is this the perfect excuse to use his Mac more? And how well do these presentation technologies work on iPad? As more users bring Macs to work comes the question: ‘Can we do this on Keynote?’ We answer.
Your presentation style shouldn't be based on Steve Jobs' presentation style. If you mostly deliver presentations to small groups, for heaven's sake, don't model your approach on someone who was great at doing something completely different.
How do you identify, and then use, the key messages for your sales presentation? How do you get the right sales presentation messages? This post looks at how to make sure your sales messages are relevant, and differentiated.
If you want a quick and free way to create pretty presentations on your iPad - that can be exported to PowerPoint - you’ll be hard pressed to find a simpler solution than this. But just remember that not every presentation topic lends itself to slides that just show pretty pictures behind short bullet points.
There are essentially two ways to write a value proposition for a sales presentation. The first is the top-down value proposition process, and the second is the bottom-up value proposition process. Either way, sales presentations ought to be structured around a clear value proposition statement so that they state how prospects benefit by choosing your solution.
I asserted that PowerPoint couldn’t do this... My conversational partner claimed I was wrong, this option was hidden in the settings and I just hadn’t looked hard enough! Quick - to the nearest PowerPoint equipped PC...
What's your cost per opportunity? How many opportunities do you create each month? And then how much did you spend on your sales presentation - the sales tool that actually helps tell your sales story and communicate value to prospects? Nothing?
Sales presentations don't exist in a vacuum. They are delivered as part of sales meetings. What's an effective agenda for a sales meeting? When does it make sense to present? Is there a one-size-fits-all answer, or do things change as we move through the sales cycle?
Graphs and charts are a common feature in most presentations - they are an excellent way to show data visually. However, often people create the charts and then stop short of adding animation. If you go that one step further your data can really tell a story. Here's how and why.
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