eLearning provides an exciting opportunity for learners to engage with an interactive platform, acquire knowledge, and develop new skills. However, lots of eLearning is still stuck in the past, with pages and pages of texts and a multiple choice quiz to finish. There are so many more ways to have your learners interact with your eLearning content. One of these options is the use of interactive videos.

Videos and animations succeed when they break down complex ideas into digestible bites that can be easily processed. This reduces the reading load for the learner, by presenting content as engaging visuals. Much like a well-structured presentation, video tends to deliver information using a narrative. This enables the learner to understand the context around the content, resulting in a more memorable experience. However, using video alone means you still get a relatively passive learning experience.

Interactive videos transform the learning experience from one-way communication, to an exchange of information, with the learner taking on an active role. An interactive video can incorporate a wide range of active elements, including click-to-reveal interactions, questions, hot spots, polls and much more. Any video can be made interactive, with almost limitless interactions, driving deeper engagement.

Whether you use a dedicated authoring tool, like Articulate Storyline, or a standard application, like PowerPoint, to create interactive video content, it’s always useful to get some inspiration before starting your own project. So, we’ve searched near and far for the best interactive video inspiration. We hope these examples will highlight the possibilities of using interactive videos within eLearning, as well as delight and inspire you!

Learner-led interactive video

The linear structure of most eLearning courses prevents learners from moving onto the next section until they have completed the one they are in. But we all like to feel in control of our own learning; giving learners the freedom to decide the course of action means enabling them to change the direction or narrative that a course is taking.

Coldplay’s “Ink”, is an interactive story, where viewers explore beautifully animated environments by making real-time choices throughout the video. With over 300 possible paths to take, each decision changes how the story unfolds. Not only is this a great example of learner-led interactions, but it also highlights the power of animation! Simple animations with audio can be less costly to produce than filmed videos, yet they convey the content just as well (if not better).


Interactive video with a menu

When building a learner-led menu, a standard approach is to present a list of topics and allow the learner to choose the order in which they visit different sections. But menus do not have to take this ‘Table of Contents’ approach.

You can be inventive with layout and the visuals that you use for each section, like in Seven Digital Deadly Sins. This is also a great example of a dialogue approach to learning. It not only presents the learner with information, but also gains insights from the learner through a series of live voting polls. Seven Digital Deadly Sins is not only acting as a learning resource, but a data recovery tool as well.

interactive videos

Interactive video using the learner’s perspective

When developing the content for interactive videos, it is important to frame it around your audience’s perspective. What is your message? Who are you aiming it at? What settings or backdrop may you want to include?

This interactive Obamacare video takes learners on a first-person adventure to explore how America’s health-care overhaul would affect them. The video is filmed from the learner’s perspective and is set in environments that are familiar to people from all different walks of life. It also incorporates click-to-reveal content to supplement the narrative, giving the learner the choice to just get an overview or drill down for deeper understanding.

interactive videos

Gamification in interactive video

Deloitte takes an interesting approach to a recruitment video by using gamification to educate potential candidates about the company’s culture in an innovative, novel and interactive way.

By clicking on choice points within the video, viewers get to walk in the shoes of a new Deloitte employee and decide their course of action. Whether they are right or wrong, the course of action is played out and followed by feedback on how well the learner did.

Feedback is an opportunity to offer valuable information without distracting from the main message. When you write feedback, be sure to explain what the correct answer is and why it is correct. Keep it concise: you want to reinforce the knowledge without tiring out the learners.

interactive videos

Scenarios in interactive video

We all want to create great eLearning that really speaks to our learners. One way to do this is by creating realistic scenarios, with real life implications. This can be an effective and safe way of ensuring that your learners have taken  crucial content on board, before applying their new knowledge in the real world.

Lifesaver is a revolutionary way to learn CPR through interactive video. The learners have to react to intense simulations in a limited amount of time. Timed activities engage learners and focus their attention. In the case of Lifesaver, the time limit stresses the importance of acting fast in life-threatening situations.

Effectiveness, consistency, and ability to perform are evaluated and recorded throughout the simulations. At the end of each section, learners can track and share their scores. By providing instant feedback, Lifesaver helps learners to assess their own development and see where they can improve.

interactive videos

Interactive video eLearning has the ability to yield increased learner engagement and retention, therefore increasing learner performance and growth. I find the use of interactive videos in online training so exciting: the possibilities for its application are endless! Have a go at using interactive videos in your next eLearning project, and let us know in the comments if you find any other cool examples! And if you want some help creating interactive video, don’t hesitate to check out our eLearning services, as well.

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Written by

Mikila Sutch

Managing consultant

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