Sales messaging
What does it take to become a sales messaging guru and master the art of persuasion? We know that a great sales presentation starts with the right message, but where do you start? How do you create something that is really persuasive and compels people to act, instead of something your audience will immediately forget?
Our consultants share their expertise: from run-ins with overly influential tuk-tuk drivers, to great ideas to breathe life into your tired sales presentations. Browse our articles and find out how to write messaging, what your sales messaging needs to include, and what the right medium is to turn your messaging into results.

Discover your story: Engaging event presentations
Discover Your Story is your toolkit for creating unforgettable event presentations using proven storytelling techniques. Whether you’re starting from scratch or refining existing content, this pack helps you build a compelling narrative that sticks. What’s inside: The Theory: read the article that breaks down how to craft a memorable message for…
Better job interview presentations
More and more employers are asking prospective employees to produce a presentation as part of the interview process. But what makes a good job interview presentation? What should you cover? What are your interviewers looking for? Follow along with this mini-course to make a compelling presentation that will turn heads and help you stand out from the rest.
Powerful presentation openings
Struggling to make an impact with your sales presentations? There could be fundamental flaws in your opening slides, and once you've lost your audience attention - you'll never get it back. Find out how to powerfully open your presentations and keep your audience on the edge of their seats with our free video presentation.
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