Hexagon: Marketing supporting the buyer journey project
Here’s one for the cyclists! Hexagon wanted a presentation to explain how marketing and other teams work together throughout the various stages of the buying process. We came up with the perfect analogy – a multi-stage bike race in which every part of the team plays a distinct role in supporting the buyer to the finish line. Anyone for a bike ride?
I did not think it was possible for an external team to get our message so quickly and accurately. You got our messages better than we did, and delivered presentations that were slick and really effective.Guy Shepherd Bouygues