Hexagon – Marketing Supporting the Buyer Journey project
Here’s one for the cyclists! Hexagon wanted a presentation to explain how marketing and other teams work together throughout the various stages of the buying process. We came up with the perfect analogy – a multi-stage bike race in which every part of the team plays a distinct role in supporting the buyer to the finish line. Anyone for a bike ride?
We’d been badly let down and got hold of BrightCarbon on a Friday afternoon – with a Monday deadline! They were reassuring, professional, easy to work with. They listened and delivered great visuals – now adopted across the board.Matt Dean byrne∙dean