Hexagon – Marketing Supporting the Buyer Journey project
Here’s one for the cyclists! Hexagon wanted a presentation to explain how marketing and other teams work together throughout the various stages of the buying process. We came up with the perfect analogy – a multi-stage bike race in which every part of the team plays a distinct role in supporting the buyer to the finish line. Anyone for a bike ride?
First of all the deck looks great, once again you guys have done an outstanding job. Second, I’d like to comment on the quality of the training provided by your colleagues - quite simply it was exceptional. I have spoken to the whole team and that view is unanimous. Please pass this on.James Bagan MyLife Digital