Hexagon – Marketing supporting the buyer journey project
Here’s one for the cyclists! Hexagon wanted a presentation to explain how marketing and other teams work together throughout the various stages of the buying process. We came up with the perfect analogy – a multi-stage bike race in which every part of the team plays a distinct role in supporting the buyer to the finish line. Anyone for a bike ride?
No one was looking at their electronics; all eyes were on the podium. We raised the bar on what a great presentation is supposed to look like.Curtis Waycaster Smith & Nephew