Hexagon – Marketing supporting the buyer journey project
Here’s one for the cyclists! Hexagon wanted a presentation to explain how marketing and other teams work together throughout the various stages of the buying process. We came up with the perfect analogy – a multi-stage bike race in which every part of the team plays a distinct role in supporting the buyer to the finish line. Anyone for a bike ride?
As we were novice and non-marketing professionals, everyone took the time to explain and teach while also doing, which came in handy to feel more comfortable with what we were creating.Marc Chaanine Jamaica Bearings