It’s finally here, the holiday season! As the nights grow longer and the air grows colder, we know that all you want to do is settle down near a roaring fire, and snuggle up under the blankets with a good book PowerPoint presentation. Well BrightCarbon are here to help, with our festive presentation advent calendar.
We live in a world where there is already an overload of data and information, with a constant stream of statistics and surveys being produced, all designed to persuade us to change our behaviour, our buying habits, or our views. The need for infographics has never been greater.
But what is an infographic? An infographic is a way to present information, data and knowledge in a visual manner. Picture the scene – someone gives you a report on how house prices and buying habits have developed in the last 50 years. Imagine reading number after number – ‘56% says this…’, in ‘1987 23% of 16-25 thought this…’ – at the end of one page of text you’re absolutely lost at sea with no hope of remembering what’s important, or why is matters to you.
But with infographics, that dense data is represented visually. This has a two-fold benefit: not only does it make the information easier to digest and understand because you can process concrete things, but it makes it far more memorable than a page of text would be. Infographics help keep your audience engaged and can be a great tool to help promote and advertise your brand.
Not convinced? Take a long lunch break and pour through the Information is Beautiful archives – you’ll soon be a convert.
And there are some great uses for infographics – everything from giving your sales reps a cheat sheet on all your key selling points, to stylish leave-behinds for your prospects, even to key facts and figures to put on social media.
Have a look through the visuals below to see why infographics are so important in displaying information…
And if you’re keen to know how you can add a stylish infographic to your sales arsenal, then have a look at our infographics page for more information.Leave a comment
Managing design consultantView Bethany Drummond's profile
As a presentation agency, we know a thing or two about keeping audiences engaged with effective storytelling and eye-catching design. So, we put together a few pointers to help your CPD blossom and get your audience buzzing!
- Visual communication
- Comments: 1
More than just an aesthetic choice, the right images can help you tell your story and make it more memorable for your audience in the long run. Whether you’re trying to teach, sell or persuade, the imagery you use to support your deck can make or break your presentation.
BrightCarbon creates compelling visuals and storylines, helping us to convey value in a fiercely competitive marketplace.Neil Davidson Deltek