It can seem daunting to take a text-heavy slide or list of bullets and turn it into something visual, especially if you don’t think you’re super creative. However, the first step is simply reducing the amount of text on your slides – and you don’t have to be an artist to do that!
We live in a world where there is already an overload of data and information, with a constant stream of statistics and surveys being produced, all designed to persuade us to change our behaviour, our buying habits, or our views. The need for infographics has never been greater.
But what is an infographic? An infographic is a way to present information, data and knowledge in a visual manner. Picture the scene – someone gives you a report on how house prices and buying habits have developed in the last 50 years. Imagine reading number after number – ‘56% says this…’, in ‘1987 23% of 16-25 thought this…’ – at the end of one page of text you’re absolutely lost at sea with no hope of remembering what’s important, or why is matters to you.
But with infographics, that dense data is represented visually. This has a two-fold benefit: not only does it make the information easier to digest and understand because you can process concrete things, but it makes it far more memorable than a page of text would be. Infographics help keep your audience engaged and can be a great tool to help promote and advertise your brand.
Not convinced? Take a long lunch break and pour through the Information is Beautiful archives – you’ll soon be a convert.
And there are some great uses for infographics – everything from giving your sales reps a cheat sheet on all your key selling points, to stylish leave-behinds for your prospects, even to key facts and figures to put on social media.
Have a look through the visuals below to see why infographics are so important in displaying information…
And if you’re keen to know how you can add a stylish infographic to your sales arsenal, then have a look at our infographics page for more information.Leave a comment
Managing design consultantView Bethany Drummond's profile
- Visual communication
- Comments: 1
Saying that images are key tools for visual communication may seem obvious, but it’s all too easy to fall into the trap of using pretty pictures in a presentation simply because they’re pretty. Images can be so much more than decoration!
Sales presentations are the cornerstone of many companies’ sales efforts, yet so often they aren’t given the time and attention they deserve. Thrown together at the last-minute, often your sales reps stand up in front of a sales presentation that's nothing more than a glorified page of notes. Read this article for everything you need to make the ultimate sales presentation.
We have other people in our own business reaching out to say this is the best presentation they have seen.Sarah Walker Softchoice