We live in a world where there is already an overload of data and information, with a constant stream of statistics and surveys being produced, all designed to persuade us to change our behaviour, our buying habits, or our views. The need for infographics has never been greater.

But what is an infographic? An infographic is a way to present information, data and knowledge in a visual manner. Picture the scene – someone gives you a report on how house prices and buying habits have developed in the last 50 years. Imagine reading number after number – ‘56% says this…’, in ‘1987 23% of 16-25 thought this…’ – at the end of one page of text you’re absolutely lost at sea with no hope of remembering what’s important, or why is matters to you.

But with infographics, that dense data is represented visually. This has a two-fold benefit: not only does it make the information easier to digest and understand because you can process concrete things, but it makes it far more memorable than a page of text would be. Infographics help keep your audience engaged and can be a great tool to help promote and advertise your brand.

Not convinced? Take a long lunch break and pour through the Information is Beautiful archives – you’ll soon be a convert.

And there are some great uses for infographics – everything from giving your sales reps a cheat sheet on all your key selling points, to stylish leave-behinds for your prospects, even to key facts and figures to put on social media.

Have a look through the visuals below to see why infographics are so important in displaying information…

90% of information that comes to the brain is visual. Half of the brain is dedicated to visual function.

Images increase the willingness to read by 80%.

Infographics are liked and shared on social media 3x more than any other type of content.

65% of the population learn through visual means.

30x more likely to be read than a text article.

45% of web users click on a link if it features an infographic.

And if you’re keen to know how you can add a stylish infographic to your sales arsenal, then have a look at our infographics page for more information.

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Written by

Bethany Drummond

Managing design consultant

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