We live in a world where there is already an overload of data and information, with a constant stream of statistics and surveys being produced, all designed to persuade us to change our behaviour, our buying habits, or our views. The need for infographics has never been greater.
But what is an infographic? An infographic is a way to present information, data and knowledge in a visual manner. Picture the scene – someone gives you a report on how house prices and buying habits have developed in the last 50 years. Imagine reading number after number – ‘56% says this…’, in ‘1987 23% of 16-25 thought this…’ – at the end of one page of text you’re absolutely lost at sea with no hope of remembering what’s important, or why is matters to you.
But with infographics, that dense data is represented visually. This has a two-fold benefit: not only does it make the information easier to digest and understand because you can process concrete things, but it makes it far more memorable than a page of text would be. Infographics help keep your audience engaged and can be a great tool to help promote and advertise your brand.
Not convinced? Take a long lunch break and pour through the Information is Beautiful archives – you’ll soon be a convert.
And there are some great uses for infographics – everything from giving your sales reps a cheat sheet on all your key selling points, to stylish leave-behinds for your prospects, even to key facts and figures to put on social media.
Have a look through the visuals below to see why infographics are so important in displaying information…
And if you’re keen to know how you can add a stylish infographic to your sales arsenal, then have a look at our infographics page for more information.
Leave a comment
This two-part series will teach you how to make an effective infographic in PowerPoint. Humans have used pictures to communicate for thousands of years – from pictograms on cave walls to eggplant emojis – so it’s no surprise that we often use infographics to share information. However, if you’re not a…
In our information-rich world, we like to gorge ourselves on data. There are stats and facts for just about any topic you can imagine, just a Google search away. But are data on their own informative enough? When you’re presented with a wall of numbers, are you able to easily decipher the context, background and ramifications of all that information? Probably not – which is why data visualization is becoming increasingly important.
As the old saying goes, a picture is worth a thousand words, right? So, if you’re looking for new ways to enhance your presentations, why not start with the pictures? Read on to find out what Google Slides image editing can offer.
Join the BrightCarbon mailing list for monthly invites and resources
Tell me more!I did not think it was possible for an external team to get our message so quickly and accurately. You got our messages better than we did, and delivered presentations that were slick and really effective.
Guy Shepherd Bouygues
