We live in a noisy world. Advertisers constantly clamour for our attention and we’re much less likely to engage with something if we have to actively seek it out. The trend is that content is becoming bitesize. So how can we create content that will keep audiences engaged? Here are ten tips.
Do you class yourself as an introvert? Does the thought of presenting bring you out in the sweats? Don’t worry, we’ve got some great tips for you – and do you know what, extroverts can learn something too!
It’s that moment when your boss drops a presentation on your desk and all you want to do is run and hide in the toilets. Presenting shouldn’t be a scary experience for anyone, especially introverts. But at the same time, introverts shouldn’t feel ashamed for feeling intimidated or apocalyptically stressed at the thought of presenting.
Understanding what makes an introvert introverted is a really key way of knowing how to best-respond in those stressful situations. We’ve got all our expertise from reading Susan Cain’s excellent book ‘Quiet’. Or if you don’t have time, you might want to check out her TEDTalk.
The next step is to use this knowledge in our presentation preparation. We need to be sure we’ve got great content that will help us out with the heavy-lifting, and we need to put the practice hours in beforehand so we don’t get overwhelmed on the day. And – spoiler alert – at the end of it all we give you a free pass to hang out with your friends and open a bottle of wine.
If that doesn’t sound much more civilised and less nausea-inducing than your first thought as the presentation dropped on your desk, then you’re going to want to take a look out our illustrated guide that explains just what introversion is, and how you can make a successful presentation by focusing on just five simple things.
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Principal consultant; View Hannah Harper's profile
Content marketing lead
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From liaising with our high profile guest speakers to producing effective presentations for the whole day, BrightCarbon's input ensured the smooth running of this high profile event.David Gillan Manchester Insurance Institute