To make a winning sales presentation you need a winning value proposition. A good value proposition will communicate the key reasons why your customers should engage with you and demonstrate why you have the right solution for a particular client’s problem. Easy right?

In this video presentation we share our insights into building a winning value proposition and using it to position yourself as the right choice for your clients.

We will talk you through two different, practical approaches to develop your own value proposition, so that you can start creating winning sales material straight away!

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From liaising with our high profile guest speakers to producing effective presentations for the whole day, BrightCarbon's input ensured the smooth running of this high profile event.

David Gillan Manchester Insurance Institute