The claim by proponents of whiteboarding is that PowerPoint is dull and text-heavy, and that using a whiteboard promotes visual communication. But just because you use a whiteboard doesn't mean you avoid boring text-heavy communication - you may just be swapping text-on-slides for text-on-paper.
We run weekly masterclasses at BrightCarbon. They’re free online webinars where we can share our insights on creating great presentations – from writing the content, through to presenting (even if you’re an introvert). The events were well-received, and we get good numbers registering and attending. What’s interesting though – and I think this is pretty standard – is that only about 50% of those registering actually show up for the event.
Some of those who registered probably knew in advance that they wouldn’t make it – but wanted access to a recording of the event. Others probably expected to make it, but just couldn’t attend on the day. A good number of those who missed a masterclass asked us for a recording. So did some of those who did attend.
So, did we record the 30-minute masterclass and send out the recording? No. We took the slides that were presented, and used them to record a 10-15 minute narrated presentation, uploaded that to Vimeo, and sent out a link to that video presentation instead. Why?
- Because sitting through webinar recordings is boring. It takes too long. I’m not sure why this is – after all, if you don’t ask a question it shouldn’t matter if the webinar is live or not – but somehow it does. It’s harder to remain focused on a webinar recording than on a live webinar.
- Because we want people to know that they get something a bit extra if they attend our live events. A bit more detail, a bit more interaction – in return for a commitment of time and attention.
- Because the chance that someone who missed the event will watch the ten-minute recording is higher than that they will watch the 30-minute recording.
- Because a ten-minute summary is shareable – something people might pass on to their colleagues. This helps us build an audience for future events – in the series, but also just in general.
- Because a Vimeo recording is easier to navigate, and generally higher quality, than a full webinar recording.
Take a look at one example of what we shared:
We do get asked for the full recordings – but at the moment, we don’t plan to share them.
We’re always running presentation masterclasses on PowerPoint, presentation skills, and creating sales tools. Register for free and you’ll receive a nicely produced video follow-up.Leave a comment
DirectorView Joby Blume's profile
Should you use PowerPoint for your corporate sales pitch? Lots of people say know, and equate PowerPoint with reading tedious text from slides, slowly. Yet the common criticisms of PowerPoint use in sales pitches are really about using it badly. Used well, it's a powerful sales tool, for these eight reasons.
Most webinars are too long, and start to get boring in the middle. Don't just schedule an hour because everyone else does. Ask how long you actually need to get your point across. If it's any more than 30 minutes, think about how to raise attention levels during the event.
I absolutely love this, thank you so much. I have shared your fabulous resources with many folks. Thanks for all the brilliant work you do!Michaela Butterworth State of Kansas