We run weekly masterclasses at BrightCarbon. They’re free online webinars where we can share our insights on creating great presentations – from writing the content, through to presenting (even if you’re an introvert). The events were well-received, and we get good numbers registering and attending. What’s interesting though – and I think this is pretty standard – is that only about 50% of those registering actually show up for the event.
Some of those who registered probably knew in advance that they wouldn’t make it – but wanted access to a recording of the event. Others probably expected to make it, but just couldn’t attend on the day. A good number of those who missed a masterclass asked us for a recording. So did some of those who did attend.
So, did we record the 30-minute masterclass and send out the recording? No. We took the slides that were presented, and used them to record a 10-15 minute narrated presentation, uploaded that to Vimeo, and sent out a link to that video presentation instead. Why?
- Because sitting through webinar recordings is boring. It takes too long. I’m not sure why this is – after all, if you don’t ask a question it shouldn’t matter if the webinar is live or not – but somehow it does. It’s harder to remain focused on a webinar recording than on a live webinar.
- Because we want people to know that they get something a bit extra if they attend our live events. A bit more detail, a bit more interaction – in return for a commitment of time and attention.
- Because the chance that someone who missed the event will watch the ten-minute recording is higher than that they will watch the 30-minute recording.
- Because a ten-minute summary is shareable – something people might pass on to their colleagues. This helps us build an audience for future events – in the series, but also just in general.
- Because a Vimeo recording is easier to navigate, and generally higher quality, than a full webinar recording.
Take a look at one example of what we shared:
We do get asked for the full recordings – but at the moment, we don’t plan to share them.
We’re always running presentation masterclasses on PowerPoint, presentation skills, and creating sales tools. Register for free and you’ll receive a nicely produced video follow-up.Leave a comment
DirectorView Joby Blume's profile
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BrightCarbon are a great partner in our growth. They are great to work with, very consultative, and professional. I could not recommend working with them more highly.Neil Davidson Deltek