Brand-ish: Why Copilot and Claude struggle with brand consistency in PowerPoint – and how to fix it

There’s no doubt AI can make a presentation, but does the presentation it creates respect your brand? We’ve been digging into how Copilot, Claude and ChatGPT generate slide content, what you can do to set up your brand for those tools, and how to address consistency issues when you deploy your tools at scale. Read the insights in our white paper.

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Chapter 1: How do AI tools generate content in PowerPoint?

Your output is either on-brand or not, but to understand why, you need to dig into the how – how the AI tool has taken your core brand elements (like your PowerPoint template) and interpreted them to generate your content.

Key topics:

• The problem with AI content generation in PowerPoint
• How do AI models generate presentations?
• Testing across ChatGPT, Copilot & Claude

Chapter 2: How do you teach your brand to your AI tool?

Design is subjective, but your brand follows rules. Giving your tool these rules to follow with elements like a PowerPoint template or ‘brand kit’ should give your content an on-brand start, but does it work in practice? This chapter digs into how it works, what it respects, and what it ignores.

Key topics:

• What is a Brand Kit for Copilot and how do you build one?
• How to optimise your PowerPoint template for Copilot
• How to make an effective slide bank for Copilot

Chapter 3: Content generation at scale – the consistency problem

So you’ve got your brand kit set up, now you can let your creators loose to generate all sorts of beautiful, on-brand content. Right? We’ll see. In this chapter we tackle the issue of consistency and whether you can get AI tools to help you can tell a consistent, on-brand story.

Key topics:

• Design consistency at scale
• What is ‘good’? How AI generates content
• What does AI deployment look like for your organisation