Brand-ish: Why Copilot and Claude struggle with brand consistency in PowerPoint – and how to fix it

There’s no doubt AI can make a presentation, but does the presentation it creates respect your brand? We’ve been digging into how Copilot, Claude and ChatGPT generate slide content, what you can do to set up your brand for those tools, and how to address consistency issues when you deploy your tools at scale. Read the insights in our white paper.

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Chapter 1: How do AI tools generate content in PowerPoint?

Coming June

Your output is either on-brand or not, but to understand why, you need to dig into the how – how the AI tool has taken your core brand elements (like your PowerPoint template) and interpreted them to generate your content.

Chapter 2: How do you teach your brand to your AI tool?

Coming July

Design is subjective, but your brand follows rules. Giving your tool these rules to follow with elements like a PowerPoint template or ‘brand kit’ should give your content an on-brand start, but does it work in practice? This chapter digs into how it works, what it respects, and what it ignores.

Chapter 3: Content generation at scale – the consistency problem

Coming August

So you’ve got your brand kit set up, now you can let your creators loose to generate all sorts of beautiful, on-brand content. Right? We’ll see. In this chapter we tackle the issue of consistency and whether you can get AI tools to help you can tell a consistent, on-brand story.