Book club: The Framemaking Sale

It’s been 15 years since The Challenger Sale was first published, and it immediately ripped up the rule book on sales presentations and pitches. Brent Adamson, co-author of The Challenger Sale is back with a new book, The Framemaking Sale. In this book, co-written with Karl Schmidt, the pair look at the current state of B2B sales and how, despite having access to more information and insight than ever before, customers are afraid to make anything but the safest of decisions. The Framemaking Sale provides businesses with a new approach – to empower customers to have confidence in their own ability to make decisions for their organisation.

Join the BrightCarbon book club and read along with The Framemaking Sale with us. In this live session we’ll discuss some of the major themes and ideas of the book, and look at ways we can apply the teaching to your own company and sales approach.