Resources

Creating content for a global audience masterclass video

When creating presentations or eLearning for a global audience, it’s crucial to consider how your content will be localized for different regions. We often use cultural references in our communication without realizing it. An apple symbolizes education in the West, but will that mean the same for an audience in Japan? Does ‘give us a bell’ maintain its meaning when translated into Spanish?

In this 30-minute masterclass, we’ll provide tips on building accessible content for international audiences. We’ll cover key writing considerations, things to avoid for translatable text, and important factors when creating visuals for a diverse audience.

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Tell me more!

As we were novice and non-marketing professionals, everyone took the time to explain and teach while also doing, which came in handy to feel more comfortable with what we were creating.

Marc Chaanine Jamaica Bearings