I know it seems like summer is just over but it’s now the time of year when many of you will be starting to plan your company’s sales kick-off event. Now I’ve been exposed to a number of these over the years and, to be kind, let’s just say that they haven’t always been the inspirational and motivational events they could have and should have been! So, what’s the solution?
We exhibited at a large trade exhibition a couple of weeks ago, and I went along to see what other vendors are up to. A lot of exhibitions are a desolate wasteland for exhibitors with nothing but tumbleweed and other vendors to stop the boredom. This show was actually pretty busy though, and by walking around l think I managed to notice things companies were doing (right and wrong). Some of these observations are surprisingly apt for sales presentations too…
It’s easy when you are immersed in something to forget how small a part of your customers’ lives that thing is. At a recent Better Presentations event in London I asked 60-odd people if they had read Presentation Zen.
Considering how important corporate presentations can be it’s amazing how badly some companies do them. The wrong messages, presented in the wrong way, at the wrong time, and for the wrong reasons. If you are making any of the 13 mistakes below, your corporate presentation needs help.
Bidding and presenting as the incumbent is different from capturing new business. You have a track record, they know you, it’s harder to offer excitement. It’s a bit like trying to impress a stranger versus trying to impress your own spouse…
The typical sales presentation is too long, too hard to follow, and all about “me”. The introduction is all about “me” not “you”. The audience don’t know how to fit the information they are given to the wider structure. Benefits come right at the end, when everyone stopped listening already. Let’s turn this approach on its head with a more effective sales presentation outline.
Sales presentations are important, but 1000s of people each day deliver material that is tired, ugly, and ineffective. These sales presentation ideas will help you to easily improve your sales presentation; stand out, engage your audience, and sell more.
What can being scammed by a Tuk-Tuk driver teach us about persuasion for your next sales presentation? How the loss of 45p led to five important lessons on sales messaging and sales presentations.
Do you know how to properly use a story to communicate your ideas or are you an Underwear Gnome of storytelling?
There’s a place for tools that sales people use to duplicate (replace? enhance? remedy?) the work of the marketing department. But aren’t the most essential sales tools those that actually help sales people to close deals? Do you already have great sales presentations?