Sales Messaging

Sales Kickoff

How to Kick Life into Your 2016 Sales Kick-off

I know it seems like summer is just over but it’s now the time of year when many of you will be starting to plan your company’s sales kick-off event. Now I’ve been exposed to a number of these over the years and, to be kind, let’s just say that they haven’t always been the inspirational and motivational events they could have and should have been! So, what’s the solution?

Trade Show

Sales Presentation Lessons from Exhibitions and Tradeshows

We exhibited at a large trade exhibition a couple of weeks ago, and I went along to see what other vendors are up to. A lot of exhibitions are a desolate wasteland for exhibitors with nothing but tumbleweed and other vendors to stop the boredom. This show was actually pretty busy though, and by walking around l think I managed to notice things companies were doing (right and wrong). Some of these observations are surprisingly apt for sales presentations too…

sales_presentation_outline_01

Sales Presentation Outline

The typical sales presentation is too long, too hard to follow, and all about “me”. The introduction is all about “me” not “you”. The audience don’t know how to fit the information they are given to the wider structure. Benefits come right at the end, when everyone stopped listening already. Let’s turn this approach on its head with a more effective sales presentation outline.