The iPad is great for sales. As more companies deploy them, it’s worth listing some of the benefits that using the iPad as a sales tool can bring.
The iPad turns on instantly – so there’s no waiting for it to boot up and no delays in getting programs to load like there is with a typical laptop – so no momentum is lost when trying to sell.
With the iPad, sales people can quickly use their content wherever they are, whenever an opportunity arises. You don’t need a 30 minute slot in a meeting room; you can make the most of an elevator pitch, and even make that pitch visual. Because you can quickly show people what you mean, you can communicate quickly and easily.
The iPad breaks down barriers between buyer and seller. Normally, the sales person would be standing up to pitch to a group, or sitting across a desk from the buyer. There’s a physical barrier between the seller and buyer. This, in turn, leads to a psychological barrier.
The iPad allows the buyer and seller to sit next to each other. This removes the physical barrier, and makes it easier for sales people to connect with those they are talking to.
Involves the Audience
Because it’s easy to hand over an iPad to someone in the audience, and for that person to quickly and easily type, sketch, or click – the seller can involve the buyer in the presentation far more easily than with other sales tools.
The iPad allows companies to stand out. Everyone’s using PowerPoint on PCs to sell – and being different is a great way to get noticed. It’s possible to use PowerPoint properly and stand out in that way – but sellers can make even more of an impact by doing something different with an iPad. Using the iPad for face-to-face sales is enough to get noticed, and using it effectively can position you as being far more interesting and forward-thinking than your competition.
Remember, the technology is only as good as the use to which it is put. If you use the iPad to present badly written text-heavy content, all that happens is that you fail in a more noticeable way. The iPad opens up possibilities. Visual Conversations will help you make the most of those opportunities.